Samsung QE50LS03DAUXXU 50" The Frame Art Mode QLED 4K HDR Smart TV

Headlines

1. A TV that fits beautifully in your home - designed to look just like a picture frame
2. Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience*
3. Transform your TV into a piece of art when you're not watching TV
4. Powered by Quantum Dot for a naturally bright and colourful picture
5. Easily switch up the colour of your Frame TV with customisable bezel frames**

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
**Customisable bezels sold separately. 

Modern Frame Design & Bezel*
Designed to look just like a picture frame 
A TV that fits beautifully in your home - designed to look just like a picture frame
A TV that looks just like a picture frame - with a stunningly slim profile and customisable bezel frame options*, The Frame will fit perfectly with your home décor. Ask anyone and they will have a hard time telling the difference between The Frame and a normal picture frame.
*Customisable bezels each sold separately.

Matte Display
A glare-free* viewing experience
Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience*
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork and photography on a glare-free canvas*.
*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

Art Mode
TV when it's on, art when it's off
Transform your TV into a piece of art when you're not watching TV
Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off. Enjoy a fully authentic art viewing experience with rich and diverse colours - validated for ArtfulColour by Pantone, now with lower energy consumption than before*. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**. 
*Based on an internal test. Only applicable to 55" and above.
**Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply."

100% Colour Volume* with Quantum Dot
Naturally bright and colourful picture
A naturally bright and colourful picture with 100% colour volume
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
*Measured to DCI-P3 standard, certified by VDE.

Dolby Atmos®*
Cinematic sound reimagined with Dolby Atmos*
Cinematic sound reimagined with Dolby Atmos and your TV's built-in speakers*
Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Add a Samsung Dolby Atmos soundbar to truly feel like you are in the cinema.
*50" and 43” The Frame support Dolby Atmos® with virtual top speakers.

Art Store 
Bring world-class galleries to your home
Bring world-class galleries to your home and curate your personal art collection
Curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions*. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces. 
*Separate Art Store subscription and Samsung Account required to access full selection of artwork.

Slim Fit Wall Mount & One Near-Invisible Cable
Hangs near flush against the wall, just like a picture frame
Wall mount The Frame effortlessly with the included Slim Fit Wall Mount
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections, and you can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard.
 
Customisable Bezels*
Choose the colour of The Frame TV with customisable bezels*
Easily switch up the colour of The Frame TV with customisable bezel frames*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.  
*Customisable bezels each sold separately.

Adaptive Sensors (Brightness & Motion)
Enjoy an optimised art viewing experience
The Frame automatically turns on Art Mode when you’re nearby, whilst optimising the art experience
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy. Plus, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*
*Brightness sensor performance may vary depending on the ambient brightness level. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions.

Quantum Processor 4K
Picture and sound automatically optimised
An intelligent AI processor that automatically optimises the picture and sound
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.
 
Quantum HDR
Open up previously hidden depth and detail 
Open up previously hidden depth and detail 
Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs so you can see even more detail in the darkest and lightest scenes.
 
My Photo
Frame your most-loved moments
Easily frame your own photography by uploading and displaying them on your Frame TV
Frame your most treasured memories in a way that best complements your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive. Better still, you can elevate your photos to new artistic heights by choosing from 6 pre-loaded aesthetic filters.
*Internet connection, compatible Android or iOS device, SmartThings app and Samsung account required. Photos will be displayed at the original resolution. 

Art Store - Streams
Explore a specially curated complimentary collection of streaming art
Explore a specially curated complimentary collection of streaming art
With Art Store - Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV. 
 
Object Tracking Sound*
Dedicated speakers follow the action on-screen
Sound that follows the action on screen with dedicated TV speakers*
An immersive TV sound experience that puts you in the heart of the action. Your TV uses its built-in speakers - including up-firing speakers - to make the sound follow the action on screen*. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.
*OTS Lite available with 50" and 43” The Frame. 

Gaming Hub
Where gaming comes together. No console required.*
Play the latest games from Xbox, Blacknut, Nvidia and more straight from your TV. No console required*.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.
*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Smart TV powered by Tizen*
Your favourite apps on the best-selling Samsung Smart TV**
Get tailored recommendations from your favourite Smart apps, including Netflix, BBC iPlayer, Disney+ and more…
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.
*Samsung account required to access our network-based smart services and apps.
**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. 

Dual LED
Bold contrast and true-to-life colour
Warm and cool LEDs create beatifully balanced and lifelike colour with bold contrast
Samsung's Dual LED technology uses warm and cool LEDs to light up the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast.
 
4K AI Upscaling
Watch all your content in glorious 4K, even if it wasn't filmed that way*
From old favourites to new releases, our most powerful 4K processor will upscale it to 4K resolution*
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.
*Upscaling may not apply to PC connection and Game Mode. 

AI Sound 
Sound optimised for your room and content
Sound perfected for what you're watching, and where you're watching it
Using AI, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You'll hear every last detail.
 
Wide Viewing Angle
Brilliant picture from every angle
Brilliant picture from every angle
Make every seat a great seat. You'll enjoy the brilliant picture even when you're not directly in front of the TV.
 
Samsung TV Plus
Entertainment for every day. Always for free.
Get instant access to top news, dramas, entertainment and more with Samsung TV Plus – free TV, with no subscription, no sign-up, no additional device, or credit card needed
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
*Samsung account and internet connection required.

Samsung Knox Security
Your privacy, secured. 
Your privacy, secured. 
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home IoT devices connected to your TV**. It's your privacy, secured.
*Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.
**Must be connected to Samsung TV via SmartThings. 

SolarCell One Remote (White)
One remote to control all your devices
Control all your devices with one solar-powered remote
Replace the clutter of remotes with a SolarCell One Remote. Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.
*Must be charged via USB C cable (sold separately) if battery is fully drained.

SmartThings
Control your smart home from your TV
Make your TV the heart of your connected smart home with Samsung SmartThings
Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.
*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Motion Xcelerator 120Hz
Experience ultra-smooth TV gaming with up to 4K 120Hz motion*
Experience ultra-smooth TV gaming with up to 4K 120Hz motion*
Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.
*Motion Xcelerator 120Hz available from 55" and above. 55"+ support VRR/4K@120Hz as specified in HDMI 2.1.

FreeSync Premium*
Ultra-smooth gaming without screen tearing and stuttering 
Ultra-smooth gaming without screen tearing and stuttering 
Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.
*FreeSync Premium available from 55" and above.

Adaptive Picture
Brilliant viewing, day and night
Adaptive brightness for brilliant viewing, even when the day turns to night
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically adapts brightness and contrast to give you a pristine 4K picture. Plus, the EyeComfort Mode feature even readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes. Let your TV do the work for you, so you can relax and enjoy the content you love.
 
SmartThings Calibration
See the true colours
Unlock cinematic picture quality using just your smartphone*
Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.*
*Internet connection, compatible Android or iOS device and SmartThings app required.

Matte Canvas
Your art, your way
Customise your art showcase to suit your mood and home
Discover more ways to customise The Frame. Now you can choose from different matting options to style up your artwork. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home decor. Or simply set up the gallery to suit your mood, making your art look even more realistic.
 
Height-Adjustable Stand
Flexible design that fits your space
Enjoy the flexibility to fix your TV at the height that perfectly fits your home set-up
The Frame is flexible enough to work with your home set-up too. Thanks to an adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.

 
Multi View
See it all at once, on the big screen
Split your TV screen and never miss another moment
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie. 
*Samsung account, internet connection and compatible mobile device required.
Available Source: Tuner/HDMI, TV App, USB Webcam/IoT Cam, Android Mirroring/iOS Airplay

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Samsung TVs and soundbars play together in perfect harmony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.
 
10 year Screen Burn Warranty
The brightest, most vivid images – guaranteed on your screen for an entire decade*
Consistent quality viewing with no loss of brilliance, guaranteed on your screen for an entire decade*
Screen burn is a permanent defect on the TV display that is caused by having static images on the screen over a period of time: sometimes even as little time as one hour. Static content that might cause this could be channel logos, news tickers, black bars from movies or head-up displays on games. Only Samsung offers a 10-year screen burn warranty.
*Participants must register for the 10 year screen burn warranty within 90 days of purchase. T&Cs apply.
Multiple Voice Assistants
Control your TV with your favourite Voice Assistant
Control your TV with your favourite Voice Assistant
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.
Bixby/Alexa built-in*
*Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Samsung Health*
Your wellness at home
Turn your home into a personal gym with the ideal home workout companion
Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body.
*Samsung account required.

Super Ultrawide GameView
Ultimate gaming TV setup, game-changing experience
A game-changing experience with the ultimate gaming TV setup
Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings at once. Plus, the advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.
*Applicable to console and PC Gaming only.

Workspace
Upgrade your home office setup
Working from home is a breeze on the big screen
Ready to upgrade your home office setup? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease – with a connected mouse, keyboard, and PC*. Do more, at once, all from the comfort of your home.
 *Internet connection, Samsung account and compatible PC and mobile devices required.

Mobile Mirroring (Tap View, AirPlay2, SmartThings)
Mirror all your content on the big screen
Take your mobile viewing to the max and mirror it to the big screen for everyone to see
Go from watching your favourite show on your mobile device to watching on The Frame TV with a bigger screen.* With Tap View, simply tap your phone anywhere on The Frame to cast your mobile screen to the TV – that’s all it takes.** You can also mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.***
*Internet connection and compatible smartphone required.
**Compatible Galaxy device required. Tap View only works when TV and mobile are on.
***Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. 

Easy Set Up and Control (with SmartThings) 
The simplest way to set up and control your Samsung Smart TV
Quickly & easily set-up your TV with your mobile, without needing to type in any passwords* using the SmartThings app
The SmartThings mobile app helps you quickly set-up your TV. Automatically connect to Wifi and login into your accounts with simple, seamless smartphone connection. Plus, you'll unlock great features such as Screen Mirroring, a TV Remote Control, and more**.
*Smartphone and TV need to be connected to the same Wi-Fi network.
**Compatible smartphone, Internet connection and Samsung Account required.

Universal Guide
Less searching, more watching
Live TV and streaming content curated in one place. You watch, we recommend.*
Spend less time searching and more time watching. Universal Guide recommends the latest and trending content, from streaming services, meaning you can watch more of what you love*. All your favourite entertainment in one place – your Samsung Smart TV.
*Samsung Account Required