Samsung UE50CU7100KXXU 50" CU7100 UHD 4K HDR Smart TV

Watch everything in crystal clear colour with this Ultra HD smart TV from Samsung. PurColour improves the quality of any image on the 43” screen, uncovering hidden details and showing true-to-life colours. Thanks to the Crystal processor, your favourite content is upscaled to give you the best 4K UHD picture. And, the Object Tracking Sound LITE, the audio follows the action on the screen so you never miss a beat. The UE43CU7100KXXU uses Tizen to bring you a large range of apps and streaming services as well as connection options for the ultimate entertainment package.

Crystal Processor 4K

Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you’ll really feel part of the action.

PurColour

Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Object Tracking Sound LITE

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.
*Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
**Compatible controller required.

Smart TV powered by Tizen

With the best-selling Samsung Smart TV*, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you tailored recommendations.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. 

HDR powered by HDR10+

HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.

Samsung Health

Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body.

Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Tap View

Casting and screen mirroring have never been easier. Turn on NFC on your phone* and tap it against the edge of the TV. Now stand back and watch your mobile content on the big screen. Yes, it's really that simple. 

Motion Xcelerator

Experience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Connected Living (with SmartThings)

Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Video Call Apps

Run all your video calls through your Samsung Smart TV*. Whether you're working from home or keeping contact with your loved ones, it's never been easier to connect and stay in touch – all from the big screen using the Google Meet app.
 *Additional compatible webcam or mobile camera required. Sold separately.

Contrast Enhancer

Enjoy striking images with enhanced depth and colour contrast ratio.

Boundless Screen

Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience. Plus, hide TV wires from sight and keep them tidy with the easy clean cable management solution.

One Remote Control

You no longer need multiple remotes lined up on your coffee table. Control all of your compatible devices and content with the TV remote control. 

Samsung Q-Symphony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

Auto Game Mode (ALLM)

Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Works with

Ready to upgrade your home office setup? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease – with a connected mouse, keyboard, and PC*. Do more, at once, all from the comfort of your home.
 *Internet connection and compatible PC and mobile devices required.

Content Discovery (Universal Guide)

Spend less time searching and more time watching. Universal Guide recommends the latest and trending content, from streaming services, meaning you can watch more of what you love. All your favourite entertainment in one place – your Samsung Smart TV